Case Study - Cinema Scenario
Objective In January 2015, Coca-Cola wanted to increase sales and promote Coca-Cola new beverages in Israel's biggest cinema, Cinema-City Tel Aviv. Through the campaign, the advertiser hoped to approach millenniums youngsters and expose them to Coca-Cola's new brands and tastes.
The Solution On several digital screens, customers were asked to take out their mobiles and try to "shoot" a single popcorn into a popcorn bucket. Those who succeed will get coupons for the beverage buffet. This concept was realized through the use of SCREEMO’s platform.
Result During the campaign, thousands of direct engagements were generated and 25,000 times of exposure of the brand. A fantastic number of 87% out of the winners claimed their coupons, in the cinema buffet during the 5-month-long campaign.