Coca Cola - Cinema Case Study
Objective In January 2015, Coca-Cola wanted to increase sales and promote their new beverages in Israel’s biggest cinema; Cinema-City, Tel Aviv. Using the campaign, they hoped to reach millennials and expose them to Coca-Cola’s new brands and tastes.
The Solution Using the Screemo platform, on several digital screens, customers were invited to take out their mobile phones and to try to “shoot” a single popcorn piece into a popcorn bucket. Those who succeeded were rewarded with coupons for the drinks buffet.
Result During the campaign, thousands of direct engagements were generated and 25,000 potential new customers were exposed to the brand. 87% of winners claimed their coupons during a 5 month long campaign.